‘Mercedes Logo – What does it mean and how was it created?’

What does the Mercedes logo symbolize? The original “star” is known to every fan of automotive, big or small, all over the world. What does it mean and how was it created? We invite you to find the answers below.

Mercedes Benz Logo – symbolism

The distinctive three-pointed star was patented in 1909 by the Daimler brothers, Paul and Adolf, sons of the brand’s founder, Gottlieb Daimler. They were inspired by a sign that their father Gottlieb used to mark their family postcards. It represented the location of their home with a three-pointed star. The brothers believed that this simple symbol would be perfect for their growing automotive empire.

Modern symbolism of the Mercedes logo

Over time, the distinctive star has also gained new symbolism. It is associated with the strength of the brand and the fact that Mercedes engines can be found in the air, on land, and in water. The three arms of the star symbolize these three elements.


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